#7 Making Things Last

Today’s guest on Sustainable: The Podcast is Jon Molyneux, Head of Communications at ZeroWaste Scotland.

Starting the show Jon talks about the Circular Economy, which is a way of keep materials in high-value productive use for as long as possible or, as the Zerowaste tagline says, “making things last”.

Key to the circular economy is thinking about how you design your products, the ecosystems in which they live in and also, how you can look to nature for inspiration with this process.

ZeroWaste has £18 million to invest in implementing the circular economy in small and medium sized enterprises over the next two years.

Circular economy business models tend to be more profitable and offer companies long-term resilience in a volatile marketplace.

There’s never been a better time.Jon Molyneux
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