Revolutionary strategist Mark Lefko joins us a second time to dive deeper into the intricacies of how to make a sustainable and responsible business function at its finest. We revisit the triple bottom line theory. People. Planet. Profit. How do you create harmony while still making money?
Lefko has a penchant for breaking down the commonplace notion that sustainability is a pipe dream. Armed with everything you need to know about creating a worthwhile business, he helps people realize that by helping the world, they ultimately help themselves.
In this episode:
+ Ways to reinvent the wheel in declining industries
+ Why profit doesn’t need to trump the planet
+ Examples of how sustainable business is leading the way
+ New resources that can launch your brand to the top of the movement
+ Learn more about the people and companies inspiring Mark
+ How we lose perspective in the digital age and why it matters
“In many public companies, they have been under a lot of pressure to show and demonstrate continued growth and earnings on a quarter by quarter basis. They are being forced to make short term decisions that impact the long term viability or success or sustainability of the company. More and more of these top CEOs are realising that that’s a very short-sighted solution.”Mark Lefko