#48 Maximising Social Impact

The term “survival of the fittest” is often used when discussing our current economic system. Indeed, while the financial world can appear “red in tooth and claw,” there’s more to life than competition. Cooperation, while overlooked and difficult to quantify, remains a powerful economic force. A new generation of innovators are using cooperative principles to bridge the gap between charity and business.

Bonnie Chiu is one such innovator. Her company, TSIC, recognizes that the non-profit and for-profit sectors can not only work together, but learn from one another. Moreover, charities can become more resilient by modelling themselves after businesses and finding alternatives to traditional fundraising. Likewise, businesses can become more socially-conscious by taking cues from charity.

In this episode:

+ How Bonnie is blurring the line between the for-profit and nonprofit sectors, and why it’s a win-win situation

+ TSIC’s innovative strategies for pinpointing an organization’s key strengths and maximizing their social and financial impact

+ Why young workers are increasingly motivated by their sense of purpose rather than money, and how that’s changing the corporate environment

+ Choosing sustainability: looking back at the 2008 financial crisis and interpreting current trends

+ The unrecognized power of entrepreneurs within non-profits, and how we can help them realize their potential

+ Bonnie’s personal story of resilience, optimism, and finding yourself through nature

“We did a poll and over ninety percent of senior corporate leaders told us that they believe they could have greater or equal social impact by leveraging their business for change, rather than giving to charity.”Bonnie Chiu

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