#57 The Power of Community

Everyone wants to help make the world a better place. But then why do relatively few people actually go out and do something about it? As consumers, as volunteers, even as business-owners, we tend to feel so small that even our best efforts won’t make a dent in the daunting social and environmental issues that face us. Social networking technology is the key to changing that perception.

There’s strength in numbers. Nick Davies is founder of Neighbourly, a social network that takes the guesswork out of volunteering by connecting businesses, volunteers, and charities. Want to help your community, but don’t know where to start? Neighbourly is here to help.

In this episode:

+ A paradigm shift in the businesses world: transitioning from Corporate Social Responsibility (CSR) to Creating Shared Value (CSV).

+ How social media technology – if used correctly – can be a driver of sustainability rather than a distraction.

+ Why traditional advertising is becoming increasingly ineffective, and how companies can put that money to better use through community involvement.

+ “We may have thousands of staff, but we have millions of customers.” Nick’s thoughts on how companies can mobilize their customer base to tackle the big issues.

+ The conventional reasons why people have trouble committing to volunteer work, and why Neighbourly is a great way to get your feet wet.

+ Consumer choice matters: how rewarding companies that do the right thing leads to societal change.

+ Why ‘profit on purpose’ is the future of responsible business practice, and the emerging world of B-corporations.

“Forward-thinking businesses now are increasingly thinking about moving away from Social Corporate Responsibility and moving towards Creating Shared Value.”Nick Davies

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