#62 Making Business Human


Christophe Fauconnier discusses:

  • The social and economic success of African Drive, a company dedicated to improving the availability and safety of transportation in the country of Benin
  • Why underlining the human aspects of a business proposal is critical for attracting investors
  • How technology and personal connection combine to form Innate Motion’s operational structure 
  • The human ecosystem: ways people and businesses can help each other unlock their capacity to create value

As a white South African growing up under the Apartheid regime, Christophe was often viewed as a little troublemaker. He could never stop challenging narrow-mindedness and scarcity thinking, which lead to problems with several power institutions.  

Christophe is co-author of several books like the Naked Consumer Today, Creating Value People to People, Activists Dare to Care and Beyond the Powergirl. He has a masters degree in both Psychology and Marketing and he is a serial entrepreneur. Currently, he is C.E.O of the Innate Motion Group and a board member of African Drive, in/PACT and B Corp Europe.

Bringing human sense to business in a world that applies too much business sense to humans is what he and the folks at Innate Motion do best and Christophe has done this with the people who lead some of the best brands and companies in the world.

“When you dare to care you become more innovative, you have a greater empathic capacity, you can become more community and customer-oriented because you see them as people and by doing that you can see opportunities for creating value.”Christophe Fauconnier

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