#99 Brewgooder: More than just a beer


Alan Mahon from BrewGooder shares:

  • The story behind BrewGooder’s mission to bring one million people clean drinking water
  • The ballsy way in which they approach BrewDog to get a partnership with them to brew beer
  • Why it’s essential to start with a sound business model if you want to do good
  • Why BrewGooder changed their marketing approach from nicey-nice to warrior
  • How we can make consumerism altruistic
“I don’t want to get out of bed to make £1 profit to give it away and say we’re donating 100% of our profits. I want to measure that in people and, rather naively, we said a million people. We’d like to bring one million people clean drinking water.”Alan Mahon

Alan is the Founder of Brewgooder, the craft beer brand on a mission to bring 1,000,000 people clean drinking water. Brewgooder became the first social enterprise brand to gain a national listing with Asda in October 2016, just 3 months after launching their flagship style Clean Water Lager with a successful £60,000 crowdfund. Brewgooder now has over 1,000 stockists in the UK, and has delivered clean water projects for over 40,000 people.

He is a passionate believer in the power of ‘altruistic consumerism’ where everyday people can change the world for the better through everyday spending habits and is on a personal mission to bring social enterprise brands into the mainstream.

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