#131: Making Sustainable Mainstream

Join Tabitha Jayne, Founder of EarthSelf to hear about:

  • The negative narratives that exist within sustainable movements that prevent us from seeing progress
  • The importance of removing our emotional response when we consider our need to become sustainable
  • How stereotypes can get in the way of people being and becoming sustainable
  • Why the language used in sustainable business can disconnect people from the movement
  • What Maslow’s hierarchy of needs can help us understand about why people don’t want to focus on being sustainable and why that’s ok

Tabitha Jayne is a strategist in transformational change with a focus on innovation and leadership informed and inspired by the natural world.  

Over the years, she has worked with a range of people in sustainable businessfrom social enterprises to start-upssmall business to corporatenon-profitsto emerging leaders. She has helped clients clarify purpose and mission, ensure their values drive their decisions, helped design new business models and identified ways to amplify both profit margin and social/environmental impactShe has also helped clients develop coaching programs for both leaders and teams with a focus on virtual leadership and team development as well as helping business leaders and teams to overcome burnout in business.

She is known for her direct Scottish straight-talk (which may or may not include swearing), her uncanny ability to see the essence of what needs to change in order for evolution to occur and has been called “a force of nature”.

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