We believe in an Earth where there is harmony between humanity and nature.


This purpose drives our mission as we look at how to practically create it within our world.

Our Mission

In order to create harmony between humanity and nature we:

  • Coach leaders and teams to use nature to access their full potential for creativity and innovation
  • Teach individuals and communities to re-connect to nature to improve well-being
  • Educate businesses on the link between nature connection and sustainable high performance
  • Promote the importance of connecting to nature as an essential part of sustainable businesses and communities
“Nothing except for nature can transform the world as swiftly as can business – for better or for worse”

~ Amy Larkin, Founder: Nature Means Business

As part of our mission, we offer nature connected retreats for individuals and teams, individual and team executive coaching and corporate training programs with our unique nature-connected approach.

We also offer various online training programs With The Nature Process®, a simple way of deepening your connection to nature by being in the body and experiencing nature through the 54 senses and used by thousands of people around the world.

Who We Work With

Our approach works best with forward thinking individuals and organisations who get that sustainability is not only an opportunity for business growth but an opportunity to transform the world into a better place for all life on Earth.

These individuals and organisations are creative and open-minded.  Organisations have a culture of supporting both personal and professional growth within their employees, recognising that the health and well-being of their employees impacts the health and well-being of both the company and the world at large.

The EarthSelf Foundation

36% of our profits go towards creating our vision of the EarthSelf Foundation by 2022 to help support independent research and fund community programs that contribute towards our vision.

Why 36%?
EarthSelf models itself on mycelium (the vegetative part of a fungus of which mushrooms and fungi are the reproductive aspects).
In a forest the mycelium creates a network of connections between trees that support the growth of all the trees in the forest. In return, the mycelium receives about a third of the nutrients of the tree.

How We Work


We say what we mean and we do what we say


​We believe that all our relationships are good and honest and actively work to maintain this perspective with all our stakeholders.


We acknowledge the​ different feelings, values and perspectives that exist within nature and humanity.


We partner with our clients, partners, associates and stakeholders, recognising that our collective visions can only be achieved through working together.