Vision: To create harmony between humanity & nature

Arcadia was the ancient Greek ideal of harmony between humanity and nature. 

It was thought to be an impossible dream. 

Here at EarthSelf, not only do we believe that it’s possible to achieve harmony between humanity and nature, but we believe that business is the catalyst to make it happen.

That’s why we do what we do and why we embed giving into the core of our business through our partnership with B1G1: Business for Good.

Our giving impacts are aligned with the UN Sustainable Development Goals, which is a bold and ambitious plan to create a world of peace and prosperity for people and planet by 2030.


To enable 1000 sustainable business leaders to function at their full potential informed and inspired by Nature so that they can act as catalysts for systemic transformational change and accelerate our transition to a sustainable world.

Founder & Director

Tabitha Jayne is a strategist in transformational change with a focus on innovation and leadership informed and inspired by the natural world.  

Over the years, she has worked with a range of people in sustainable business from social enterprises to start-ups, small business to corporate, non-profits to emerging leaders. She has helped clients clarify purpose and mission, ensure their values drive their decisions, helped design new business models and identified ways to amplify both profit margin and social/environmental impactShe has also helped clients develop coaching programs for both leaders and teams with a focus on virtual leadership and team development as well as helping business leaders and teams to overcome burnout in business.

She is known for her direct Scottish straight-talk (which may or may not include swearing), her uncanny ability to see the essence of what needs to change in order for evolution to occur and has been called “a force of nature”.

Tabitha is the author and creator of The Nature Process: Discover the Power and Potential of Your Natural Self and Improve Your Wellbeing. Through the online program, Tabitha generated over £16k towards helping reforest the planet through the work of the non-profit, TreeSisters.

She hosts a weekly podcast, Sustainable: The Podcast. It features leaders and organisations helping to create a sustainable world and Tabi also shares her own knowledge of what it takes to become truly sustainable.

Passionate about evidence-based solutions, she’s currently partnering with Griffith University, Australia to develop a psychometric evaluation of nature experiences, which will help quantify the true value of our natural resources and help accelerate the adoption of nature-based solutions within the workplace.

Tabitha has a BSc (Hons) in Psychology, a MSc in Applied Ecopsychology and a MSc (Merit) in Consciousness, Spirituality and Transpersonal Psychology. She’s also a Certified Professional Coach with over 7000 hours of individual and small group coaching and training, and a Fellow of the Royal Society of Arts.  She lives internationally, exploring and experiencing this beautiful planet we call home.