Vision: To create harmony between humanity & nature

As humans we need nature to function at our full potential. We need the nature of the natural world. We need the inner nature/purpose of who we are as human beings. We need the nature of that which is bigger than ourselves, call it the Universe or God.

Through the nature of the natural world, we can better connect to our own inner nature/purpose and that of the nature that is bigger than ourselves. 

When all three are fully connected, both individually and collectively, we create transformational change that facilitates a new era of peace and prosperity for people and planet.

That’s what harmony between humanity and Nature means to us here at EarthSelf.


To enable 1000 sustainable business leaders to function at their full potential informed and inspired by Nature so that they can act as catalysts for systemic transformational change within their organisations and in the world and accelerate our transition to a sustainable world.

To achieve this we:

  • Coach sustainable business leaders and teams to optimise their full potential
  • Support sustainable business leaders to access greater levels of creativity and innovation informed and inspired by the natural world
  • Train new and existing coaches in our transformational change coaching methodology to expand EarthSelf’s capacity for transformational change in the world
  • Raise awareness of inspiring leaders working to create a more sustainable world

Who We Work With

Our approach works best with practical, pragmatic and forward thinking entrepreneurs, business owners, executives and professionals who get that sustainable makes sense.

You recognise that this being sustainable can make you money and help you make the world a better place.

Founder & Director

Tabitha Jayne is a strategist in transformational change with a focus on innovation and leadership informed and inspired by the natural world. 

Tabitha has spent decades understanding the nuances of what it takes to create lasting change while learning what it takes to become a leader capable of guiding the way into a new era of business with integrity and heart.  

Over the years, she has worked with a range of people in sustainable business from social enterprises to start-ups, small business to corporate, non-profits to emerging leaders. She has helped clients clarify purpose and mission, ensure their values drive their decisions, helped design new business models and identified ways to amplify both profit margin and social/environmental impact.

She is known for her direct Scottish straight-talk (which may or may not include swearing), her uncanny ability to see the essence of what needs to change in order for evolution to occur and has been called “a force of nature”.

Tabitha is the author and creator of The Nature Process: Discover the Power and Potential of Your Natural Self and Improve Your Wellbeing. Through the online program, Tabitha generated over £16k towards helping reforest the planet through the work of the non-profit, TreeSisters.

She hosts a weekly podcast, Sustainable: The Podcast. It features leaders and organisations helping to create a sustainable world and Tabi also shares her own knowledge of what it takes to become truly sustainable.

Tabitha trains coaches and leaders in her own transformational change coaching methodology informed and inspired by the natural world.  Passionate about evidence-based solutions, she’s currently partnering with Griffith University, Australia to develop a psychometric evaluation of nature connection, which will help quantify the true value of our natural resources and help accelerate the adoption of nature-based solutions within the workplace.

Tabitha has a BSc (Hons) in Psychology, a MSc in Applied Ecopsychology and a MSc (Merit) in Consciousness, Spirituality and Transpersonal Psychology. She’s also a Certified Professional Coach with over 7000 hours of individual and small group coaching and training, a Member of the British Psychological Society and a Fellow of the Royal Society of Arts.  She lives internationally, exploring and experiencing this beautiful planet we call home.