About
We work with forward thinking teams and organisations, people and communities who know there is a better way of doing business: one that is inspired by Earth itself
Neurodivergent and female-owned, Earthself is a Scottish community interest company founded in 2015 with the purpose of optimising the impact of sustainable business through EarthConnected Coaching.
With a vision to create a world where we ruthlessly challenge the status quo through a deep connection with Earth, self and each other.
When we model teams, organisations and communities on systems and processes inspired by Earth, we are able to tap into its capacity for resilience, efficiency and sustainability to create businesses that positively impact people, planet and profit and create a future where all life in Earth flourishes.
Earth has existed for 4.5 billion years and successfully sustained life for 3.8 billion years!
It is the biggest ‘business' around, providing USD $125 trillion of ecosystem services to humanity each year (WWF, 2020) and the original ‘purpose-led organisation'.
This learning philosophy guides not only how we work with teams and organisations but also how we train coaches. As a coach education provider, we are committed to the International Coaching Federation's values and ethical standards.
We believe that the best way to accelerate adoption and optimise impact of sustainable solutions is to create a coaching mindset informed by nature and Earth within people and communities, teams and organisations.
In 2020, we became a Community Interest Company to embed our commitment to Earth into our governance structure.
Key components of this commitment are:
- Recognise Earth as the primary stakeholder
- Map any work against the United Nation's Sustainable Development Goals (SDGs) while documenting how these activities contribute to a wellbeing economy
- Work only with clients who are committed to systems change that places Earth and all its inhabitants at the heart of what they do
- Place priority on ‘Earth gain' i.e. activity that enables Earth to regenerate its natural resources while creating a reciprocal relationship between Earth and humanity that allows all life to thrive
- Prioritise the democratisation of coaching so that transformational change is delivered throughout communities and organisations through a multi-level approach
- Develop the evidence base within the coaching profession to advocate for economic systems change to a wellbeing economy – one where people and Earth are at the heart of all economic activity – and influence the policies and practices of the coaching profession
As part of this commitment to Earth – including its human and more than human inhabitants – all our services and programs align with four UN Sustainable Development Goals (SDGs): 3 Good Health and Wellbeing; 4 Quality Education; 12 Responsible Consumption and Production; 17 Partnership for the Goals.
Our Values
These underpin how we deliver and manage the work we do.
The Mirriam-Webster dictionary defines ‘Earthly' as:
1a: Characteristic of or belong to this Earth
1b: Relating to the human race's actual life on this Earth
2: Possible
Something we believe describes our values perfectly!
Earthy
We only use development processes
Aligned
We rigorously question every action against intention
Resourceful
We use systems and processes to identify and unlock hidden value
Transparent
We openly explore and continue to communicate all individual and collective needs and expectations
Holistic
We take a whole systems approach to everything we do
Literal
We work with biomimetics to create and deliver value
Yare
We respond easily to the needs of everyone we work with
Our Team
Tabitha Jayne
Founding Director & Director of Education
Professional Certified Coach (PCC) with ICF and Transpersonal Coaching Psychologist specialising in Earth connection. 22+ years' experience in behaviour change and business.
Author of Thriving Loss, The NatureProcess, Nature Embodied and the peer-reviewed journal article, Earth Connection. Co-author of Business and a Wellbeing Economy: Creating Thriving Businesses and a Thriving Scotland.
Neil Harrod
Director
Finance and operations consultant with 5+ years' experience as a business owner, entrepreneur and consultant.
Specialises in working with SMEs. Skilled in Negotiation, Budgeting, Business Planning, Solution Design and implementation, Operations Management, and Microsoft Excel.
Vanessa Michael
Programme Lead
Engineer turned Learning & Development Specialist. Skilled project leader and former director of two community-oriented non-profits.
Qualified facilitator for mindfulness, wellbeing and community-building, connecting people through their inherent gifts, passions and needs. Sustainable living mentor & consultant with 16+ years' experience, having published articles, delivered talks, workshops and tailored 1:1 support.
Moe Choice
Strategic Coach
Professional Certified Coach (PCC) with ICF. 20+ years' experience as a co-founder (x12), CEO (x6) and scale-up to exit (x2)
Creator of The One Page Plan and co-author of How to work with nature and Earth in virtual spaces: A ‘living' facilitators guide for coaches, trainers and facilitators who work with nature and want to bring it into their sessions online.
Kelley Van Dilla
EarthConnected Film Creator
Award-winning non-binary trans theatre and film director, writer and immersive experience designer.
Co-creator of Earthself's EarthConnected Process and co-author of How to work with nature and Earth in virtual spaces: A ‘living' facilitators guide for coaches, trainers and facilitators who work with nature and want to bring it into their sessions online.
Jackie Haywood
Coach Observer
Professional Certified Coach (PCC) with ICF. 20+ years’ experience in corporate.
With extensive experience of supporting global senior leaders and individuals, Jackie has over 1,400 hours of coaching in diverse sectors such as: retail, technology, finance, health care, energy, consumer, telecommunication, the NHS and utilities.
George Warren
Mentor Coach
Professional Certified Coach (PCC) with ICF. 9+ years in start-up leadership positions. Project Lead for AoEC Climate Change Coaching Course.
Experience with coaching tech leaders, headteachers, architects, accountants, startups and scientists across six continents, George draws on his 1,800+ hours of combined coaching and training experience alongside his passion for nature and Earth.
Claire Palmer
Coach Evaluator
Master Certified Coach (MCC) with ICF. 20+ years’ experience as an executive and career coach, coach supervisor and mentor.
A trained systemic practitioner and trauma informed coach, Claire coaches using a constellation, somatic or alternative approach to explore what is not immediately obvious. She works with clients in the UK and internationally, both face to face and by phone.
Sue Jackson
Coach Supervisor
Accredited Master Executive Coach with the Association for Coaching. 15+ years’ experience as a coach, mindfulness practitioners, coaching supervisor, facilitator and business owner.
Combines coaching with experience in landscape architecture, horticulture and botany. Specialises in supporting the development of empowerment, belonging and wellness for individuals, ground and organisations, particularly in times of challenge and transition.