Lyn Man

I spent as much time as possible out in the natural world as a child.  Growing up between the Lake District of northern England and the East coast of Scotland.  I went outside when ever I needed space to think.

My parents told me I needed to have a profession. Accounting was easy.  Yet I couldn’t see how I could make a difference in the world.

Over twenty years working with large multinationals, venture capital funded small business, non-profits and start-ups, I realised that the numbers of a business told a story about its success.

The numbers of your business help you understand what you’re really doing in and support you to make informed decisions.

As much as we like to think we’re rational beings, we’re actually very emotional.  Numbers in business can be used to influence others – for good or for bad.  Driving short-term decisions instead of strategic, sustainable long-term success.

When you learn to emotionally detach from your numbers and use them as information, it helps you to integrate business and finance in a way that increases your profitability.

When you learn how to include nature in your accounting, you ensure you create a business that’s good for people, planet and profit.

I help solopreneurs, start-ups, business owners and organisations re-engage with their finances in a way that enables them to create and maintain financially sustainable businesses that make positive impact in the world.

I’ve used coaching as a tool for organisational development for the last ten years and trained to become a certified professional coach.

Bringing a wealth of additional business experience from project and change management to implementing new systems and processes. Restructuring teams and departments as well as leadership and skill development.

Random Facts About Me
  • I first met Tabitha when I was training as a coach. I became her client and then helped build EarthSelf to where it is today before realising I needed to share my expertise with a wider audience.
  • A passionate amateur photographer, I use my skills in creating visual stories to help bring numbers to life. It also connects me to my childhood dream of being a National Geographic Photographer!
  • After the fall of President Ceausescu in Romania, I built a team to raise money and supplies for one of their orphanages and spent a month working there supporting the children.
  • Over the years I’ve worked on business plans ranging from less than £100,000 to over £100 million.
  • Mountains are my favourite part of nature. I lived surrounded by them in Switzerland for a few years. They remind me that we all have a vision of a better world and that all we need to do to achieve this is follow the path to the summit, no matter the challenges.

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