Nature Centred


Nature Centred is a business tool, both for leaders and organisations, that will enable them to evolve into the leaders and organisations of tomorrow’s world.

Nature Centred connects and unifies many of the existing global corporate movements out there that are already working towards creating a more sustainable world for all of us.

Being nature centred means you engage with nature in all aspects of your business: from product design and development, to employee well-being, and organisational purpose, decisions, culture and performance.

It also highlights what’s needed to ensure that you adapt to the changing environment of today’s complex global world so that you can ensure you have all you need to create a truly sustainable business that’s both profitable and gives back more to the Earth than it takes.

The Five Triangles of Nature Centred

This is where an organisation takes time to understand the impact and dependencies it has (directly and indirectly) on the environment and natural resources.

It also takes time to understand the relationship between business activities and nature as well as the costs and benefits to both nature and the organisation.

An example of this is the Natural Capital Protocol, which is a standardised framework to identify, measure, and value impacts and dependencies on natural capital.

Natural capital is the stock of renewable and non-renewable resources (e.g. plants, animals, air, water, soils, minerals) that combine to yield a flow of benefits to people.

The Nature Capital Protocol framework consists of four stages, “Why”, “What”, “How”, and “What Next” designed to help businesses make better decisions both for themselves and society.

This is where an organization creates its products and services in response to a need that will improve life on Earth and work towards creating diversity and growth as part of a local ecosystem and a global one.

An example of this is B Corporations, which is a certification process aimed at for-profit companies and helps them meet rigorous standards of social and environmental performance, accountability and transparency.

B Corps are companies who are using business as a force for good and creating better companies – better for workers, better for communities, and better for the environment.

The certification process requires you to complete the B Impact Assessment, which assesses the overall impact of your organization on its stakeholders and requires you to get a minimum score of 80 out of 200.

Their growing global movement aims to create a world where all companies compete to be best for the world™.

This is where an organisation takes time to learn about and be inspired by the biological processes, design and actions found in nature and to use these as the basis to develop their products and processes.

An example of this is Biomimicry, which is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested patterns and strategies.

Biomimicry is based on the principle that nature adapts and evolves and nature creates conditions conducive to life.

It does this through six key principles:

  • Nature adapts to changing conditions
  • Nature is locally attuned and responsive
  • Nature uses life-friendly chemistry
  • Nature is resource efficient
  • Nature integrates development with growth
  • Nature evolves to survive
This is where an organisation learns to implement complete systems and processes, with feedback and feedforward loops, throughout the organisation just like those that exist in every part of nature from the smallest cell to the earths ecosystem as a whole.

When consolidated, these closed loop systems inform you of the well-being of the organisation and of its impact on the ecosystems surrounding it.

The feedback and feedforward loops provide an early warning system as to what is happening with every process and allow the organisation to make adjustments where appropriate. These systems help build an organisations resilience.

An example of this is the Circular Economy, which is an ongoing development cycle that enables organisations to use their natural resources more effectively.

Resources are kept in use for as long as possible to get maximum value from their use and when they reach the end of their service life the products and materials are recovered and regenerated.

The characteristics of a true circular economy are:

  • Creates zero-waste
  • Builds diversity into processes to guard against disruption
  • Draws energy from renewable sources
  • Focuses on how all parts of the whole (i.e. business, ecosystem, etc) work together
  • Understands how to create additional value from products through reuse
This is where the culture of your organisation is such that it promotes personal and professional development to all employees, encourages time out in nature and connects them to the natural environment around them.

It also focuses on engaging employees, reducing their stress and helping them discover what’s possible when they engage their capacity for creativity and innovation – in alignment with nature.

An example of this is the core work we do here at Earth Self. We support leaders and organisations to embed nature into the core of their life and business.

We base our work on the notion that an organisation is actually a living organism, made up of all the individual people within it functioning together to help the organisation grow, evolve and prosper.

If the people within the organisation aren’t fully connected to their environment and natural ecosystem, then neither is the organisation and the other aspects of nature-centred won’t work as optimally as they could.