About

Earth has existed for 4.5 billion years and has sustained life for 3.8 billion years

As the largest and most successful system within the planet, Earth provides over USD $125 trillion in ecosystem services annually (WWF, 2020)—the original purpose-led organisation.

At EarthSelf, we align our work with Earth’s intelligence—not just to learn from nature but to translate its intelligence into actionable strategies for people, groups, organisations, and coaches. As an International Coaching Federation (ICF) accredited coach education provider, we are committed to maintaining the highest ethical standards.

We believe the fastest way to accelerate the impact of sustainable solutions is to build a coaching mindset aligned with Earth’s intelligence—empowering people, groups, organisations, and communities to drive systemic impact.

In 2020, we became a Community Interest Company to solidify our commitment to aligning all actions with Earth’s intelligence.

Key Components of this Commitment:

• Earth as the Primary Stakeholder:

  • We place Earth at the centre of our decision-making and continually refine what it means to act from this position.

• Mapping Impact Against the UN SDGs:

  • We align our work with the United Nations Sustainable Development Goals and are developing ways to measure and track this impact more explicitly.

• Working with Systems-Change Clients:

  • We prioritise partnerships with organisations and communities committed to transformation. While not every client is fully there yet, we are clear that our direction is exclusively toward systems-change work.

• Prioritising ‘Earth Gain’:

  • Through initiatives like the Emiel’s Food Forest and our EarthConnected Impact Assessment, we are creating ways for organisations to contribute to Earth’s regeneration alongside their own growth.

• Democratising Coaching for Systemic Impact

  • We are expanding access to EarthConnected coaching—through accredited training, community programmes, and 1:1 work—to create transformation at multiple levels.

• Building an Evidence Base

  • Our ongoing research and development of systemic frameworks are laying the groundwork for a robust evidence base that can influence economic systems and policy in alignment with a wellbeing economy.                                                                                                               
  • All EarthSelf services and programs are aligned with four key UN Sustainable Development Goals (SDGs)