About

We work with forward-thinking teams, organizations, and communities who recognize that there’s a smarter way to do business—one that aligns directly with Earth’s Intelligence.

Founded in 2015, EarthSelf is an autistic and female-owned Scottish community interest company with a clear purpose: to amplify the impact of sustainable businesses through EarthConnected Coaching.

Our vision is to ruthlessly challenge the status quo by aligning actions with Earth’s intelligence—transforming how humans, teams, organisations, and communities operate. By modelling systems and processes on Earth’s intelligence, we unlock greater resilience, efficiency, and sustainability—creating movements that drive systemic impact for people, planet, and prosperity.

Earth has existed for 4.5 billion years and has sustained life for 3.8 billion years

As the largest and most successful system within the planet, Earth provides over USD $125 trillion in ecosystem services annually (WWF, 2020)—the original purpose-led organization.

At EarthSelf, we align our work with Earth’s intelligence—not just to learn from nature but to translate its intelligence into actionable strategies for teams, organisations, and coaches. As an International Coaching Federation (ICF) accredited coach education provider, we are committed to maintaining the highest ethical standards.

We believe the fastest way to accelerate the impact of sustainable solutions is to build a coaching mindset aligned with Earth’s intelligence—empowering teams, organizations, and communities to drive systemic impact.

In 2020, we became a Community Interest Company to solidify our commitment to aligning all actions with Earth’s intelligence.

Key Components of this Commitment:

  • Recognize Earth as the Primary Stakeholder:

    • Align all strategies with Earth’s intelligence as the central guiding force.

  • Map Impact Against the UN SDGs:

    • Align every action with the United Nations Sustainable Development Goals (SDGs) to maximize systemic impact and contribute to a wellbeing economy.

  • Work Exclusively with Systems-Change Clients:

    • Partner only with clients committed to transformative systems change that places Earth and all its inhabitants at the center of their strategy.

  • Prioritise ‘Earth Gain’:

    • Focus on activities that regenerate Earth’s natural resources and create reciprocal relationships between Earth and humanity.

  • Democratize Coaching for Systemic Impact:

    • Expand access to intelligence-driven coaching to create transformational change across multiple levels—from communities to organisations.

  • Build an Evidence Base for Systems Change:

    • Develop and document the evidence base for intelligence-driven coaching to influence economic systems and policy in alignment with a wellbeing economy.

All EarthSelf services and programs are aligned with four key UN Sustainable Development Goals (SDGs)

Our Values

Our values are grounded in what it means to be truly Earthly—rooted in Earth’s intelligence and focused on action that creates systemic impact.

According to the Merriam-Webster dictionary, ‘Earthly’ means: 1a: Characteristic of or belonging to this Earth
1b: Relating to the human race's actual life on this Earth
2: Possible

This definition aligns directly with our approach: taking action grounded in Earth’s intelligence to create what’s possible.

Earthy

We only use development processes

Aligned

We rigorously question every action against intention

Resourceful

We use systems and processes to identify and unlock hidden value

Transparent

We openly explore and continue to communicate all individual and collective needs and expectations

Holistic

We take a whole systems approach to everything we do

Literal

We work with biomimetics to create and deliver value

Yare

We respond easily to the needs of everyone we work with

Our Team

Tabitha Jayne

Founding Director & Director of Education

Professional Certified Coach (PCC) with ICF and Transpersonal Coaching Psychologist specialising in Earth connection. 22+ years' experience in behaviour change and business.

Author of Thriving Loss, The NatureProcess, Nature Embodied and the peer-reviewed journal article, Earth Connection. Co-author of Business and a Wellbeing Economy: Creating Thriving Businesses and a Thriving Scotland.

 

Neil Harrod

Director

Finance and operations consultant with 5+ years' experience as a business owner, entrepreneur and consultant.

Specialises in working with SMEs. Skilled in Negotiation, Budgeting, Business Planning, Solution Design and implementation, Operations Management, and Microsoft Excel. 

Kelley Van Dilla

EarthConnected Film Creator

Award-winning non-binary trans theatre and film director, writer and immersive experience designer.

Co-creator of Earthself's EarthConnected Process and co-author of How to work with nature and Earth in virtual spaces: A ‘living' facilitators guide for coaches, trainers and facilitators who work with nature and want to bring it into their sessions online.

Moe Choice

Strategic Coach

Professional Certified Coach (PCC) with ICF. 20+ years' experience as a co-founder (x12), CEO (x6) and scale-up to exit (x2)

Creator of The One Page Plan and co-author of How to work with nature and Earth in virtual spaces: A ‘living' facilitators guide for coaches, trainers and facilitators who work with nature and want to bring it into their sessions online.

Sue Jackson

Coach Supervisor

Accredited Master Executive Coach with the Association for Coaching. 15+ years’ experience as a coach, mindfulness practitioners, coaching supervisor, facilitator and business owner.

Combines coaching with experience in landscape architecture, horticulture and botany. Specialises in supporting the development of empowerment, belonging and wellness for individuals, ground and organisations, particularly in times of challenge and transition.

Jackie Haywood

Coach Observer

Professional Certified Coach (PCC) with ICF. 20+ years’ experience in corporate.

With extensive experience of supporting global senior leaders and individuals, Jackie has over 1,400 hours of coaching in diverse sectors such as: retail, technology, finance, health care, energy, consumer, telecommunication, the NHS and utilities.

George Warren

Mentor Coach

Professional Certified Coach (PCC) with ICF. 9+ years in start-up leadership positions. Project Lead for AoEC Climate Change Coaching Course.

Experience with coaching tech leaders, headteachers, architects, accountants, startups and scientists across six continents, George draws on his 1,800+ hours of combined coaching and training experience alongside his passion for nature and Earth.

Claire Palmer

Coach Evaluator

Master Certified Coach (MCC) with ICF. 20+ years’ experience as an executive and career coach, coach supervisor and mentor.

A trained systemic practitioner and trauma informed coach, Claire coaches using a constellation, somatic or alternative approach to explore what is not immediately obvious. She works with clients in the UK and internationally, both face to face and by phone.